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Snapchat is rolling out sponsored AI agents

Snapchat is adding a new advertising format that uses AI-powered conversational agents. The sponsored AI agents appear in the Chat tab, letting users interact with brand-specific bots that provide product recommendations. This rollout introduces AI-driven “Sponsored Snaps,” expanding the platform’s ad offerings with interactive, chat-based experiences.

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  1. TechCrunch·
    Snapchat brings AI-powered conversational advertising to its app
  2. TechMeme·
    Snapchat launches AI Sponsored Snaps, a conversational ad format in the Chat tab that lets users talk to brand-specific AI agents for product recommendations (Aisha Malik/TechCrunch)
  3. Engadget·
    Snapchat is rolling out sponsored AI agents