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X ads ‘Paid Partnership’ labels for creators so they can ditch the hashtags
X has introduced a “Paid Partnership” label that creators can apply to their posts to indicate they are advertisements. The new label replaces the hashtags that creators previously used to mark sponsored content. The labels are intended to make it easier for users to identify ads on the platform.
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- TechCrunch·X ads ‘Paid Partnership’ labels for creators so they can ditch the hashtags
- TechMeme·X announces a "Paid Partnership" label that creators can apply to their posts to indicate they're ads; until now, creators relied on hashtags to label posts (Sarah Perez/TechCrunch)
- Engadget·X adds ‘Paid Partnership’ labels so users can more easily identify ads