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EA created an entire division to push more in-game ads

Electronic Arts has established a new division called EA Advertising, a full-scale platform that enables brands to place dynamic, real-time advertisements directly within its games, including on stadium signage. The service targets the company’s roughly 120 million players, offering advertisers integrated in-game exposure across EA’s titles.

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Wie berichtet wurde

  1. Engadget·
    EA created an entire division to push more in-game ads
  2. TechMeme·
    Electronic Arts launches EA Advertising, letting brands integrate directly into gameplay through dynamic, real-time placements, including stadium signage (Assiatou Hann/CNBC)
  3. The Next Web·
    EA just built a full advertising platform inside its games, and 120 million players are the audience