Netflix says its ad tier now has 250M monthly active viewers, up from 94M in 2025, and is expanding to 15 new countries, as it tests an ad personalization tool (Emma Roth/The Verge)

Netflix’s ad-supported subscription tier now reaches 250 million monthly active viewers, up from 94 million in 2025. The service is expanding into 15 new countries and is testing a new ad-personalization tool.

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