Cloudflare sets a September 15 deadline for AI companies to differentiate their web crawlers into search, AI training, and AI agents or face being blocked (Samantha Elkins/NBC News)

Cloudflare announced a September 15 deadline requiring AI-related web crawlers to be classified as search, AI-training or AI-agent traffic, with any that are not properly differentiated subject to blocking. The company also said it will filter out crawlers serving AI firms and that those crawlers must pay publishers for access, or they will be denied.

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