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3 समाचार संस्थान·3 रिपोर्टें·अवधि 2h

EA created an entire division to push more in-game ads

Electronic Arts has established a new division called EA Advertising, a full-scale platform that enables brands to place dynamic, real-time advertisements directly within its games, including on stadium signage. The service targets the company’s roughly 120 million players, offering advertisers integrated in-game exposure across EA’s titles.

यह सारांश नीचे दी गई सभी रिपोर्टों से बना है, किसी एक से नहीं।

किसने क्या बताया

  1. Engadget·
    EA created an entire division to push more in-game ads
  2. TechMeme·
    Electronic Arts launches EA Advertising, letting brands integrate directly into gameplay through dynamic, real-time placements, including stadium signage (Assiatou Hann/CNBC)
  3. The Next Web·
    EA just built a full advertising platform inside its games, and 120 million players are the audience