OpenAI enables cost-per-click ads inside ChatGPT, setting bids at between $3 and $5 per click, in addition to CPMs (Digiday)

OpenAI has added advertising to ChatGPT, offering both cost-per-click and cost-per-thousand-impressions options. Advertisers can set CPC bids ranging from three to five dollars per click and can target specific prompts to reach audiences most relevant to the content. This new format expands the platform’s revenue model through more precise ad placement.

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