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3 outlets·3 reports·over 15h

Anthropic’s newest ad is creeping people out

ThinkingNews Desk · how this was written

Anthropic released an advertisement titled “There’s hope in hard questions,” which features graveyard-style visuals and a somber, “doomer-ist” tone that many viewers found unsettling. The ad has drawn ridicule and criticism, with commentators noting that its messaging and imagery give the impression of a threat assessment rather than a conventional promotional piece.

Written from all 3 reports below, not from any single one.

How it was reported

  1. TechCrunch·
    Anthropic’s newest ad is creeping people out
  2. TechMeme·
    Anthropic faces ridicule and criticism for an ad titled "There's hope in hard questions" that unsettled viewers with weird graveyard imagery and doomer-ist tone (Lucas Ropek/TechCrunch)
  3. The Next Web·
    Anthropic’s job ads read like a threat assessment

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