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Apple One and Apple TV subscription prices increase by up to 20 percent

ThinkingNews Desk · how this was written

Apple TV’s monthly subscription has been raised to $14.99, marking its fourth price increase in as many years. The individual Apple One tier has also risen, now costing $21.95 per month, representing roughly a 20 percent increase across the services.

Written from all 5 reports below, not from any single one.

How it was reported

  1. TechMeme·
    Apple TV raises prices in the US, with the monthly price up by $2 to $14.99, its fourth increase in four years; the individual Apple One tier rises $2 to $21.95 (Todd Spangler/Variety)

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  2. The Verge·
    Apple TV now costs $14.99 a month after its fourth price hike in four years

    Apple raised its Apple TV streaming plan from $12.99 to $14.99 per month, with the annual option climbing to $119 from $99. The price increase also affects the Apple One bundle that includes Apple TV, moving from $19.95 to $21.95 monthly. The changes take effect immediately, and existing subscribers will be notified before their next billing cycle.

  3. TechCrunch·
    Apple TV is raising its subscription prices again

    Apple TV’s monthly subscription rises to $14.99, up from $12.99, and the annual plan increases to $119 from $99. The Apple One bundle now costs $21.95 per month, up from $19.95, while competitors such as Netflix and Peacock have also announced price hikes.

  4. Engadget·
    Price increases suddenly hit Apple TV and Apple One

    Apple raised its US Apple TV subscription to $15 per month, up from $13, and increased the annual plan to $120, a $20 rise. The individual Apple One bundle now costs $22 per month, a $2 increase, while other Apple One tiers stay the same. New users see the changes immediately; existing subscribers receive them after a one-month notice. This marks the fourth price hike in four years, with monthly fees having tripled since the service launched in 2019.

  5. Ars Technica·
    Apple One and Apple TV subscription prices increase by up to 20 percent

    Apple raised the monthly Apple TV subscription fee by $2, bringing it to $15, and increased the annual plan 20 percent from $99 to $119, with existing users receiving a one-month notice before the new rates take effect. The latest hike follows previous price increases in August 2025, October 2023, and October 2022, after the service launched in 2019 at $5 per month.

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