Asus may have made its last phone
ThinkingNews Desk · how this was written
Asus has decided to halt its smartphone business, with no new phone models planned for the current year or beyond. The Zenfone and ROG Phone lines have been discontinued, and the company will enter a period of indefinite observation of the market while continuing to support existing users. Asus will shift its focus to AI products such as robots and smart glasses.
Written from all 4 reports below, not from any single one.
How it was reported
- The Verge·Asus may have made its last phone
Asus chairman Jonney Shih announced the company will no longer produce new phone models. The Zenfone and ROG Phone lines have ended, with Asus entering a state of "indefinite observation" of the market. Existing mobile phone users will still be supported.
- TechMeme·Taiwanese media: Asus Chair Jonney Shih says the company won't release any new smartphones in 2026, signaling the brand's exit from the Android market (James Peckham/PCMag)
Asus won't release new smartphones in 2026. This may signal the brand's exit from the Android market. Asus Chair Jonney Shih announced the decision.
- Ars Technica·Asus confirms its smartphone business is on indefinite hiatus
Asus is halting its smartphone business. The company will focus on AI products like robots and smart glasses. Asus chairman Jonney Shih confirmed the wind-down, stating no new phone models will be added.
- Engadget·ASUS will not release any new smartphones this year
ASUS will not release new smartphones this year. The company's smartphone plans are on hold. No new models are expected.
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