4 outlets·4 reports
Google wants to own your entire shopping journey with Universal Cart and agent-led payments

ThinkingNews Desk · how this was written
Google has unveiled Universal Cart, a shopping assistant that operates across merchants and is built on the Universal Commerce Protocol. The service is rolling out in the United States today and is designed to follow users throughout their online shopping experience, including facilitating agent-led payments.
Written from all 4 reports below, not from any single one.
How it was reported
- TechCrunch·Google’s new Universal Cart wants to follow you across the entire internet
- Engadget·Google's Universal Cart will keep an eye on your shopping
- TechMeme·Google unveils Universal Cart, a shopping assistant that works "across merchants", built on the Universal Commerce Protocol, rolling out in the US today (Aisha Malik/TechCrunch)
- The Next Web·Google wants to own your entire shopping journey with Universal Cart and agent-led payments
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