5 outlets·5 reports·over 11h
In an interview, Tim Cook says Apple price hikes are "unavoidable" to offset surging memory and storage chip costs, and "the situation has become unsustainable" (Rolfe Winkler/Wall Street Journal)

ThinkingNews Desk · how this was written
Apple will raise prices due to the rising costs of memory and storage chips. Tim Cook stated that these price increases are unavoidable because the current situation has become unsustainable for the company.
Written from all 5 reports below, not from any single one.
How it was reported
- TechMeme·In an interview, Tim Cook says Apple price hikes are "unavoidable" to offset surging memory and storage chip costs, and "the situation has become unsustainable" (Rolfe Winkler/Wall Street Journal)
- The Verge·Tim Cook says RAM expenses are ‘unsustainable’ and Apple is going to raise prices
- Engadget·Tim Cook says Apple price increases are 'unavoidable' due to memory crunch
- Hacker News·Apple boss Tim Cook says prices to rise due to memory chip costs
- The Next Web·Apple to raise prices as memory chip shortage bites, Tim Cook says
Apple will raise prices due to a memory chip shortage. Tim Cook stated that price increases are unavoidable. The company can no longer absorb the soaring cost of memory and storage chips.