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3 outlets·3 reports

Phil Schiller reportedly steps down as Apple's App Store and product event chief

ThinkingNews Desk · how this was written

Phil Schiller has stepped down from his responsibilities overseeing the App Store and Apple’s product-event operations. While relinquishing those duties, he will stay with the company, shifting to work on unspecified initiatives. The change marks the departure of his most prominent roles within Apple.

Written from all 3 reports below, not from any single one.

How it was reported

  1. TechMeme·
    Sources: Phil Schiller stepped down from his role leading the App Store and product events; he will remain at Apple to work on unspecified initiatives (Mark Gurman/Bloomberg)

    Phil Schiller has left his role overseeing the App Store and product events, staying at Apple to work on undisclosed projects. On the same day, Tim Cook sent a farewell memo as he transitions to executive chair, with John Ternus assuming the CEO position.

  2. The Verge·
    Phil Schiller is leaving his biggest jobs at Apple

    Phil Schiller is leaving his roles as head of the App Store and Apple events, though he will retain his Apple Fellow title and work on unspecified initiatives. He joined Apple in 1987, became head of marketing in 1997, co-launched the App Store in 2008, and led it from 2015, contributing to the development of iPhone, iPad, iPod and Mac products.

  3. Engadget·
    Phil Schiller reportedly steps down as Apple's App Store and product event chief

    Phil Schiller has stepped down from overseeing the App Store and product events, remaining an Apple Fellow to work on unspecified initiatives. Eddy Cue will retake App Store leadership, with Carson Oliver handling day-to-day operations and Nola Weinstein taking charge of Apple’s events team for the September 9 launch, which is expected to feature the iPhone 18 Pro, new Apple Watch models and a first foldable iPhone.

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