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Roku unveils its first self-branded OLED smart TVs, starting at $999 for 55" and 65" 120Hz models and $1,299 for 144Hz models, sold exclusively via Amazon (Chris Welch/Bloomberg)

ThinkingNews Desk · how this was written

Roku has launched its first self-branded OLED smart TVs, expanding its premium lineup. The 55-inch and 65-inch models are offered in 120 Hz versions priced at $999 and 144 Hz versions at $1,299, and they are sold exclusively through Amazon.

Written from all 3 reports below, not from any single one.

How it was reported

  1. Engadget·
    Roku is expanding its premium TV lineup with its first OLEDs

    Roku’s Pro Series OLED (55- and 65-inch) launches now on Amazon for $999, featuring 4K 120 Hz, Dolby Vision, Smart Picture Max, Automatic Game Mode, AMD FreeSync Premium, and a backlit voice remote. The Pro Series LX OLED, priced at $1,299 and arriving October 2026, offers a brighter panel, 144 Hz variable refresh rate, an advanced polarizer to cut reflections, and a rechargeable voice remote.

  2. The Verge·
    Roku’s first OLED TVs undercut the midrange competition

    Roku’s new Pro Series OLED TV launches with a 120 Hz panel, four HDMI 2.1 ports, Dolby Vision, HDR10 Plus, auto low-latency mode, FreeSync Premium and VRR, targeting gamers. It ships with a backlit remote and a TV-mounted remote-finder button. The upcoming Pro Series LX will double brightness and add 144 Hz VRR support.

  3. TechMeme·
    Roku unveils its first self-branded OLED smart TVs, starting at $999 for 55" and 65" 120Hz models and $1,299 for 144Hz models, sold exclusively via Amazon (Chris Welch/Bloomberg)

    Roku’s first self-branded OLED smart TVs launch on Amazon, offering 55-inch and 65-inch models with 120 Hz refresh at $999 and a 144 Hz version at $1,299. The TVs integrate Roku’s streaming platform directly into the display, targeting premium-price consumers seeking high-refresh-rate OLED performance.

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