Sources: Salesforce has been in talks to buy Listen Labs, an AI-powered customer research platform for $2B; Listen Labs was valued at $500M earlier this year (Business Insider)

ThinkingNews Desk · how this was written
Salesforce is negotiating to acquire Listen Labs, an AI-powered customer research platform, for roughly $2 billion. Listen Labs, valued at about $500 million earlier this year, produces audio-based customer interviews that are converted into reports and presentations. The company had recently withdrawn a $125 million Series C round at a $1.5 billion valuation.
Written from all 3 reports below, not from any single one.
How it was reported
- TechMeme·Sources: Salesforce has been in talks to buy Listen Labs, an AI-powered customer research platform for $2B; Listen Labs was valued at $500M earlier this year (Business Insider)
Salesforce is negotiating to acquire Listen Labs, an AI-driven customer research platform, for roughly $2 billion, a price that far exceeds the company’s $500 million valuation earlier this year. The deal would expand Salesforce’s AI capabilities in market research and customer insights.
- TechCrunch·AI research startup Listen Labs scrubbed a $1.5B funding round for Salesforce talks
Listen Labs, founded in 2023 by Florian Jüngermann and Alfred Wahlforss, withdrew a $125 million Series C at a $1.5 billion valuation after signing a term sheet led by Menlo Ventures. The company produces audio-based customer interviews, converting them into reports and PowerPoint decks for clients such as Microsoft, Canva, Anthropic, and Sweetgreen. If the Salesforce acquisition does not close, investors anticipate a future funding round at a valuation of $2 billion or higher.
- The Next Web·Salesforce closes Fin and eyes $2bn Listen Labs, Business Insider reports
Salesforce completed a $3.6 billion purchase of Fin, an AI-driven platform that manages chat, email, WhatsApp, SMS, voice and Slack and resolves 76% of queries without human input. It is negotiating a roughly $2 billion deal for Listen Labs, which automates market-research interviews, generates reports, earns about $30 million annually, and recently missed a $125 million Series C round. Both deals would broaden Salesforce’s Agentforce AI suite with service automation and consumer-insight capabilities.
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