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3 outlets·3 reports·over 2h

X ads ‘Paid Partnership’ labels for creators so they can ditch the hashtags

ThinkingNews Desk · how this was written

X has introduced a “Paid Partnership” label that creators can apply to their posts to indicate they are advertisements. The new label replaces the hashtags that creators previously used to mark sponsored content. The labels are intended to make it easier for users to identify ads on the platform.

Written from all 3 reports below, not from any single one.

How it was reported

  1. TechCrunch·
    X ads ‘Paid Partnership’ labels for creators so they can ditch the hashtags

    X introduces "Paid Partnership" labels for creators. These labels comply with regulations and promote transparency. Creators can now ditch hashtags.

  2. TechMeme·
    X announces a "Paid Partnership" label that creators can apply to their posts to indicate they're ads; until now, creators relied on hashtags to label posts (Sarah Perez/TechCrunch)

    X introduced a "Paid Partnership" label for creators to mark ads. Creators previously used hashtags to label posts. The label indicates sponsored content.

  3. Engadget·
    X adds ‘Paid Partnership’ labels so users can more easily identify ads

    X adds "Paid Partnership" labels to identify ads. These labels help users distinguish sponsored content. Ads are now clearly marked.

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