4 outlets·5 reports
Xbox is testing ad-supported game streaming. Amazon is folding Luna into Prime Video. Both admit cloud gaming has not worked yet.

ThinkingNews Desk · how this was written
Microsoft is testing a free, ad-supported cloud-gaming service for Xbox Insiders, restricting sessions to one hour and allowing play only of games the users already own. Amazon is integrating its Luna cloud-streamed titles, such as Fallout 4, into Prime Video. Both companies acknowledge that cloud gaming has not yet proven successful.
Written from all 4 reports below, not from any single one.
How it was reported
- The Verge·Microsoft is testing free, ad-supported cloud gaming for Xbox Insiders
- TechMeme·Microsoft is testing free, ad-supported cloud gaming for Xbox Insiders, limited to one-hour sessions for the games users already own (Stevie Bonifield/The Verge)
- The Verge·Amazon puts Luna cloud-streamed games like Fallout 4 inside Prime Video
- Engadget·Xbox is testing free, ad-supported cloud gaming
- The Next Web·Xbox is testing ad-supported game streaming. Amazon is folding Luna into Prime Video. Both admit cloud gaming has not worked yet.
Related stories
- Sources: Microsoft is preparing to launch a session-based ad-supported Xbox Cloud Gaming tier in 2026; users note Xbox Cloud Gaming now references "ad support" (Jez Corden/Windows Central)3 outlets
- Amazon is bringing games to Prime Video3 outlets
- Microsoft will open Xbox Cloud Gaming to non-Game Pass users via a pay-as-you-go model; Ultimate subs will be limited to 15 hours per month of cloud gaming (Tom Warren/The Verge)4 outlets
- Xbox’s new disc-to-digital program gives physical games a digital future4 outlets