3 outlets·3 reports
YouTube will now pause livestream ads when chat engagement peaks
ThinkingNews Desk · how this was written
YouTube’s livestream platform will now pause or hold back advertisements when chat activity reaches peak levels, aiming to preserve the viewing experience. Additionally, viewers who contribute to creators through Super Chat, Super Sticker or gift purchases will see fewer ads during the stream. This change applies to all livestreams on the service.
Written from all 3 reports below, not from any single one.
How it was reported
- TechMeme·YouTube livestreams will show fewer ads to users who support creators with Super Chat, Super Sticker, or gift purchases, and disable ads during peak engagement (Andrew Romero/9to5Google)
- TechCrunch·YouTube livestreams will now hold back ads during peak engagement to protect the vibe
- The Next Web·YouTube will now pause livestream ads when chat engagement peaks
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