AI startup Mirage streamed a 24-hour "live" AI news show on X on August 11, which cost ~$50K in tokens, featuring realistic avatars that struggled to converse (Alex Konrad/Upstarts Media)

AI startup Mirage streamed a 24-hour “live” AI news show on X on August 11, using realistic avatars that repeatedly stumbled while trying to converse. The broadcast consumed roughly $50,000 worth of AI tokens, highlighting the high cost of generating continuous, avatar-driven content with current language models.