Amazon adds a Shop tab to Prime Video's X-Ray feature for related products while watching shows, and Shop the Scene powered by Amazon Lens in the Shopping app (Sarah Perez/TechCrunch)

Amazon has integrated a new Shop tab into Prime Video’s X-Ray feature, displaying product links for items seen while streaming. The same “Shop the Scene” capability, driven by Amazon Lens, is now available in the Shopping app, letting users purchase items directly from on-screen visuals.