Amazon hikes hardware prices by 60 percent, blaming memory shortage

Amazon raised prices on its hardware lineup—including Fire TVs, Echo speakers, Kindles and Eero routers—by up to 60%, with the Echo Dot jumping from $49.99 to $79.99 overnight. The company attributed the hikes to a global memory and storage component shortage driven by the AI boom, noting that similar increases are affecting other manufacturers and will likely persist through 2027.