Amazon lets its advertisers buy ads in ChatGPT in a pilot with OpenAI

Amazon Ads will let U.S. advertisers purchase ChatGPT placements through its DSP, paying per click or CPM, while OpenAI’s system decides which ads appear as clearly labeled text or image units beneath responses. The pilot includes brands such as Delta Vacations, and follows OpenAI’s $1 billion-run-rate ad business that began in February.