Amazon makes it easier to buy what you see on Prime Video

Amazon’s Fire TV X-Ray overlay now includes a “Shop” tab that lets viewers browse and buy items linked to a Prime Video title via the Amazon Shopping app, synchronized to the current scene. The “Shop the Scene” feature, powered by Amazon Lens, launches on iOS and Android for over 600 titles, while “Shop the Show” expands from 1,300 to more than 8,000 U.S. titles, including Prime Originals and live sports.