Amazon makes its AI-powered Alexa+ free on all compatible Fire TV devices in the US, automatically upgrading users even if they don't subscribe to Prime (Sarah Perez/TechCrunch)

Amazon is making its AI-enhanced Alexa+ feature free on every compatible Fire TV device sold in the United States, and the upgrade will be applied automatically to all users regardless of Prime membership. The move adds conversational AI capabilities to the TV platform, extending Alexa’s voice functions without additional cost.