Amazon partners with OpenAI to let users of Amazon's DSP run ads in ChatGPT in a pilot program limited to the US; ChatGPT Ads hit $1B in ARR last month (Peter Adams/Marketing Dive)

Amazon has partnered with OpenAI to allow users of Amazon’s Demand-Side Platform to run advertisements inside ChatGPT. The pilot program is limited to the United States and targets Amazon DSP customers. ChatGPT Ads generated $1 billion in annual recurring revenue last month.