Amazon’s 2026 Holiday Deals Are About to Look Better Than They Are

Amazon raised prices on most of its hardware, adding $20-$100 to devices such as Echo speakers, Eero mesh routers, Fire TV sticks and all Kindle e-readers except the Kindle Scribe line, which stayed unchanged. The Kindle 2024 models now cost $150-$320, Echo devices range from $80 to $500, and Eero 7/7 Pro cost $400 and $800 respectively, with many items already listed as “sale” prices that match their previous base prices.