Anker announces its first over-the-counter hearing aids

Anker unveiled its first over-the-counter hearing aids at IFA 2026, featuring a receiver-in-canal design with a behind-the-ear body and the newly released Thus chip, previously used in the Soundcore Liberty 5 Pro earbuds. The devices are slated to launch within the next few months, positioning Anker to fill the market gap left by LXE Hearing’s recent exit from the U.S. OTC hearing-aid sector.