Apple has been sued for $2.7 billion over App Tracking Transparency rules

A UK competition watchdog official has filed a £2 billion ($2.7 billion) lawsuit alleging Apple’s App Tracking Transparency (ATT) policy imposes stricter rules on third-party developers than on Apple’s own services, giving its advertising ecosystem an advantage. Regulators in France, Italy, Poland and Germany have also scrutinized ATT, with Germany’s cartel office finding Apple’s consent pop-ups favor its apps and prompting Apple to modify the policy for the EU.