Apple is holding its iPhone launch event on September 9

Apple will host its next launch event on September 9 at Apple Park, featuring a “Surprise and Shine” theme and marking John Ternus’s first appearance as CEO after assuming the role on September 1. The agenda includes the unveiling of the foldable iPhone, the iPhone 18 Pro and Pro Max—expected as incremental upgrades—and the Apple Watch Series 12, Apple Watch Ultra, plus new smart-home devices. Launch dates for iOS 27, iPadOS 27, macOS Golden Gate, and other software updates are also slated for announcement.