Apple One and Apple TV subscription prices increase by up to 20 percent

Apple raised the monthly Apple TV subscription fee by $2, bringing it to $15, and increased the annual plan 20 percent from $99 to $119, with existing users receiving a one-month notice before the new rates take effect. The latest hike follows previous price increases in August 2025, October 2023, and October 2022, after the service launched in 2019 at $5 per month.