Apple TV now costs $14.99 a month after its fourth price hike in four years

Apple raised its Apple TV streaming plan from $12.99 to $14.99 per month, with the annual option climbing to $119 from $99. The price increase also affects the Apple One bundle that includes Apple TV, moving from $19.95 to $21.95 monthly. The changes take effect immediately, and existing subscribers will be notified before their next billing cycle.