Apple’s top App Store exec, Phil Schiller, follows wave of exits as CEO Tim Cook steps down

Phil Schiller, who led Apple’s App Store since 2015 and helped navigate the Epic Games antitrust case, stepped down from the role but remains at Apple as an Apple Fellow, a position that signals an eventual retirement. Day-to-day App Store duties will shift to Carson Oliver and the division will move from marketing to the services unit under Eddy Cue, while a broader executive turnover follows Tim Cook’s departure as CEO.