Betting brands are off Premier League shirts. Enterprise software moved in

Eight Premier League clubs lost front-of-shirt gambling sponsors due to a voluntary league ban, prompting Fulham to sign data-infrastructure firm ClickHouse, valued at $15 billion, while Everton partnered with CMC Markets and Brentford with Indeed. ClickHouse, which posted $250 million in annualised revenue and raised $400 million in January, views the exposure as a hospitality platform for enterprise customers, and betting ads remain on sleeves and training kits.