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The car industry A/B tested selling a car with and without CarPlay

GM’s 2025 Chevy Blazer EVs ship without Apple CarPlay or Android Auto, using Android Automotive OS instead. The Honda Prologue, a rebadged Blazer EV, retains both CarPlay and Android Auto. Sales data show the Prologue outsold the Blazer by 43%, 73%, and 166% over the last 2.5 years, with 2026 sales 1.5 times higher for Honda.