ChatGPT ad targeting is garbage

Between 5 and 28 August 2026, the author bid £0.07–£0.15 per click on ChatGPT ads, receiving traffic at a 0.46% conversion rate, far below the 10-plus % conversion expected for PerfectTablePlan. Fouanalytics data showed 88% of visitors moved their mouse but only 10% clicked, indicating low-value traffic; bot activity was only 30% flagged. The experiment concluded that ChatGPT’s paid ads deliver poorly targeted, low-value visitors, making them unprofitable compared to free referrals.