Circana: US video game hardware spending fell 29% YoY in July to $282M, the lowest since COVID; unit shipments fell 39% as average console prices hit $542 (Vlad Savov/Bloomberg)

U.S. video-game hardware spending dropped 29% year-over-year in July, reaching $282 million—the lowest level since the COVID pandemic began. Unit shipments declined 39% during the same month, while the average price of a console rose to $542. These figures come from Circana’s latest market report.