Content creators drop the ball

During Naomi Osaka’s match against Anastasia Zakharova at the US Open, a group of influencers with ring lights in a luxury suite distracted play, prompting the umpire to pause the match and repeatedly request silence. The same venue saw other creators demanding staff take full-flash photos of them while the match continued, and USTA media operations director Jeanmarie Daly disclosed that the tournament is “almost doubling” the number of content creators it employs.