Eddy Cue quietly became the most powerful executive at Apple

Eddy Cue now leads Apple’s Services division, overseeing the App Store, Apple Arcade, and Health, making him the second-most powerful executive after Tim Cook. The App Store generated over $30 billion in direct revenue and processed $1.4 trillion in transactions last year, reporting to Cue through Carson Oliver. Cue’s role expands as senior leaders Phil Schiller, Jeff Williams and Dan Riccio exit, placing him in charge of Apple’s fastest-growing, highest-margin business.