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The Enhanced Games — tech’s steroid extravaganza — didn’t pay off, as company posts $60 million loss

The Enhanced Group’s “Enhanced Games” in Las Vegas drew little excitement, delivering only a single swimming world record and generating most of its $17.7 million Q2 revenue from game-related sponsorships rather than its telehealth platform. The event cost the company a $62 million net loss, prompting a shift toward a lower-cost online series, while the broader peptide market expands after recent FDA reclassifications.