The FTC says businesses must disclose when they use personalized pricing and it will "deploy enforcement resources" against companies that do not disclose it (Dave Michaels/Wall Street Journal)

The FTC announced that businesses must clearly disclose any use of personalized pricing and warned that it will allocate enforcement resources to pursue firms that fail to provide such notices. Non-compliant companies could face regulatory action, underscoring the agency’s focus on price-transparency practices.