Google AI Mode shows same products 21.6% more expensive than traditional search

Over a 23-day period, a study of more than 2 million product listings found that when identical items appeared in both Google AI Mode and traditional search, AI Mode prices were on average 21.6% higher. Across all listings, the median price in AI Mode was $149 versus $100 in traditional search, a 49% increase, and only 1.28% of traditional-search results also appeared in AI Mode.