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The Verge

Google is sending MrBeast into the wilderness, armed with AI

Google has partnered with MrBeast for a multi-year collaboration that will feature Gemini, Google Health, and the Fitbit Air. The first video, released September 5, shows Jimmy “MrBeast” Donaldson and his crew using Gemini to navigate and survive in three extreme environments: jungle, desert, and Arctic. The partnership aims to demonstrate how AI can help identify dangers, manage weather changes, and improve survival strategies.