Google search embraces live NFL football

Google Search now includes a Live Game Feed that appears with a red “Live” icon, showing real-time NFL game recaps, play-by-play updates, top social commentary, video highlights, and AI-powered insights. The feature is currently available on mobile in English, with a carousel for scores of other ongoing games and enhanced stats highlighting leaders in categories such as passing touchdowns and rushing yards; support for college games and additional languages is slated for later this month.