How GoFundMe became America’s backup plan

Tim Cadogan assumed the role of GoFundMe CEO on March 2 2020, shortly before the COVID-19 pandemic forced the platform to operate fully remotely. The pandemic caused a surge in medical-expense fundraising, now the company’s largest global category. Cadogan notes the company’s growth links it to wealth distribution, geopolitical conflict, and social-safety-net gaps, creating tension between its for-profit model and its function as a de facto backup for a strained healthcare system.