How Ikea Turned a Controller Thumbstick Into the Star of Its Xbox Gaming Range

Ikea’s new Yxstaby gaming collection, unveiled at Gamescom, stems from a 2024 Milan Design Week meeting between Ikea and Xbox designers, blending Ikea’s home-friendly aesthetic with Xbox cues. The nine-piece line features modular furniture such as a charging side table, cable-hiding toolbox, rollable TV stand, and a thumbstick-shaped stool created by scaling the Xbox controller’s stick using original 3D files.