How Sonos rebooted itself

Tom Conrad, former CTO of Pandora and product chief at Snap and Quibi, became interim then permanent CEO of Sonos after the 2024 app redesign crisis, reshaping the company’s structure and product strategy around a unified system. He introduced Sonos 27, a platform that links all speakers via a mesh network, enables cross-device AI assistants, and excludes Google’s Gemini assistant.