In India, the new iPhone can arrive faster than a pizza

Apple delivered iPhone 18 Pro and Pro Max to Indian customers in about 10 minutes via Blinkit, Zepto, Instamart, and BigBasket on launch day. BigBasket shipped over 300 units in the first hour. Quick-commerce platforms had uneven availability, selling out in some cities while remaining stocked in others. The rapid delivery proved instant-commerce can handle premium smartphones, though overall volume is small compared to traditional sales.