Influencers and Resellers Are Turning Empty Boxes Into Big Cash

Empty boxes from brands like Doctor Who, Star Wars, Rolex, Hermès and Bottega sell on eBay for $2,500-$8,000, with over 160,000 listings worldwide. Collectors pay premiums for original packaging to increase resale value, while influencers purchase them for luxury-look content. Counterfeiters use authentic boxes to legitimize fake products, and sellers on Vinted and eBay market the boxes as décor, props, or social-media assets.