The Next Web
Lenovo opens a phone line to Eva Longoria for entrepreneurs

Lenovo’s “Call Eva” service lets entrepreneurs in Brazil, France, India, Japan, Mexico, the UK and the US leave voice-recorded business questions for actress-entrepreneur Eva Longura, with a selection of callers receiving a live Instagram Q&A on 16 September. The initiative is part of Lenovo’s Backing Every Business programme, which pairs founders across markets and uses the collected queries to inform future product development.