Major YouTube creators are facing backlash for accepting AI money

Filmmaking YouTubers such as Matti Haapoja and Sam “Kold” Kolder posted videos showcasing Higgsfield’s new Seedance 2.5 AI tools and promoted them as the future of video production. Other creators then released screenshots of partnership offers from PR firms representing Higgsfield, prompting fans to accuse the company of exploiting creators to raise its profile and generate goodwill.